I'm Sara, a UX designer and ethnographer. I uncover insights with a co-creative and empathic approach.

I’m excited by implementing creative research approaches and experimenting with others as co-creators in their experience of design. I feel it’s important to present design research and ideation in new ways that create more questions than answers — that will inform new modes of play and participation.

I’ve been developing my ethnographic practice since 2007, and bring a holistic and qualitative approach to my UX work. I believe the relationship between an organization, its designers and users should be reciprocal and generative, and I seek to exemplify those ideals in my research methods and design practice. 

WHAT I LOVE

Neutron
Stars

Espresso

Non-fiction

Travel

French
Surrealism

Making
Terrariums

SKILLS

Ethnography
Contextual Inquiry
User Personas
Wireframing
Prototyping

Videography
Video / Photo Editing
Heuristic Analysis
Usability Testing
Interaction Design

TOOLS

Axure
Sketch
Proto.io
Final Cut Pro
Premiere Pro

InDesign
Photoshop
Illustrator
HTML/CSS